Investing in Women Foundation

In this project, I worked on developinga brand for the newly formed “Investing in Women Foundation,” a program funded by DFAT (Department of Foreing Affairs and Trade) and implemented by ABT Associates, and Investing in Women Asia. As part of their Creative and Communications Panel – Creative Design Consultant, I conducted research, collaborated with clients, and delivered a comprehensive branding package, including guidelines, logos, and web design.


DFAT, ABT Associates, and Investing in Women Asia

Project Type

Brand development, logo and web design

About The Project

My role involved conducting extensive research on the target audience, market, and the brand’s operating area. Throughout the process, I closely followed the client’s requirements outlined in the brief and tasking notes provided to me, while also incorporating my own creative ideas to enhance the brand’s assets.

I began by creating several draft designs, each accompanied by detailed explanations, to present various branding suggestions. These drafts included options for the logo and different color schemes. Once the client selected a design and brand style, I proceeded to develop a compelling tagline and further refined the branding based on the changes requested.

Draft submissions

Final Logo

The final deliverables consisted of a comprehensive branding guideline that outlined the brand’s identity and visual elements. Additionally, I provided a complete logo design package, and website design and development.

Overall, my involvement in the project encompassed thorough branding research, creative design concepts creation, and client collaboration.